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Creating a price strategy for online courses can be tricky. Many factors come into play when deciding how much to charge. The price of your course impacts almost every part of your online teaching business.
Self-paced video courses might cost less but can sell to more people. Live courses with feedback should cost more because they take more work. It's important to think about what your audience wants and how much value your course gives them.
7 Steps for Setting a Course Price Point
Setting the right price for a product is important for success. Here are the steps to help determine an effective price point:
Calculate your break-even point - Figure out where total costs equal total revenue
Determine your markup - Decide what percentage to add on top of costs
Consider production costs - Account for all expenses involved in making the product
Research competitor pricing - See what similar products sell for in the market
Analyze customer demand - Gauge how much customers are…
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